It 's about to get more expensive if you speed in Saskatchewan. And SGI is taking the month of April to drive home the message. 

"For the April Traffic Safety Spotlight," shared SGI's Tyler McMurchy, "SGI and law enforcement are focusing on speeding and aggressive driving."

"When we were putting together our message for this Traffic Safety Spotlight, we looked back at the numbers and when we did the math, there was more than 124,000 convictions related to speeding in Saskatchewan. That's a lot of speeding convictions for a province of less than 1.2 million people, just over 800,000 licensed drivers."

"When you're out driving anywhere in this province, you do not have to risk getting a speeding ticket at all and the simple and easy trick to that is just slowing down. The posted speeding limits are not suggestions, they are the law and you should obey them at all times. And if the driving conditions are less than ideal, then you should slow down even further."

McMurchy added that now is a great time to start watching your speed as the fines for speeding are set to increase.

"The government just announced that as of May 1st, speeding fines are going up. Right now if you are caught going 20 km/hr over the speed limit on a regular stretch of highway, that is going to cost you $130. As of May 1st, that is going up to $190. Speeding in school zones and speeding in construction zones with workers present are even more expensive."

As well, the charge for every kilometre you are over the limit will double. 

"You're not Lightning McQueen, you're not Dale Earnhardt Jr, YOu're not Danica Patrick, you're not Keanu Reeves driving a bus filled with explosives."

"This isn't just about avoiding speeding tickets, this is about making our roads safer. Excessive speed is one of the leading factors when it comes to collisions, injuries and fatalities on Saskatchewan roads."

"In 2016, not only were there 124,000 speeding convictions, there were also 22 people who lost their lives in speed-related collisions and another 579 were injured. When you're speeding, you're not just breaking the law, you're also creating a more dangerous driving environment for you and those around you. When you speed, you have less reaction time, you have less control over the vehicle, and the faster you are going, the more severe a collision is."