It's the one of the most common causes of collisions in Saskatchewan, as well as one of the primary causes of death. Distracted driving is in the sights for the SGI and law enforcement across the province.

"This is an issue that has been ongoing and just got worse," said Estevan Police Service Community Services Officer Constable Jay Pierson.

 "The government tried to address the situation years ago with legislation that spoke to cell phones and things of that nature, but the wording just did not work and people weren't getting the message, so in January of this year they enacted a law that closed some of those open loopholes." 

He hopes that the new regulations will assist in reducing the number of drivers removing their attention from the road.

"Distracted driving isn't limited to cell phones. It could be as easy as somebody consuming some food or fixing their makeup. We've seen those things," Pierson added.

"This is a situation where people don't realize how serious it is is, until it happens to them."

Educating the public regarding the dangers and consequences is a big part of the plan to help kick this risky practice.

"Between knowledge and personal experience, I hope that people start enlightening themselves as well and saying, 'I can't risk myself, I can't risk my family's lives, and I can't risk those around me.'"

He noted as well that the parents example may set the tone as to the child's future habits.

There is a monetary penalty for driving distracted-a fine of $280.

"Save a life, and save a couple dollars," concluded Pierson.   

READ MORE: Distracted Driving Is The Focus In March